Listen to all episodes for FREE at anytime at https://www.ChoralFoundation.org/toolbox As we come to the end of the year, The Choral Director’s Toolbox offers a special Christmas edition, airing December 22 and again on December 29. In place of our usual format, Dr. William Baker invites members of the Choral Foundation faculty to share Christmastime choral […]
News and Notices
You could be losing sponsors on LinkedIn: Key moves to attract them (even if you don’t know the platform)
Choir Web DesignWe Craft Your Place Choral Management Series You could be losing sponsors on LinkedIn Key moves to attract them (even if you don’t know the platform) Most choir directors didn’t start a choir because they “love social media”. They started it because they love people and music. And then reality hits: rehearsal costs, […]
Why you’re not selling as many concert tickets as you should (and the Christmas trick that fixes it)
Choir Web DesignWe Craft Your Place Choral Management Series Why you’re not selling as many concert tickets as you should (and the Christmas trick that fixes it) If your concert is strong but tickets aren’t moving, it’s usually the same reason: your header isn’t doing its job in the first 3 seconds. At Choir Web […]
Christmas and music
Christmas might be one of the most beloved holidays in the world. Its traditions could vary very much between cultures, countries, or even families – some celebrate it as a religious holiday, some as a feast of love and peace. There are so many things that could differ: choosing a Christmas tree and how to […]
The Choral Director’s Toolbox This Week
Enjoy all episodes for FREE at https://www.ChoralFoundation.org/toolbox In this special Episode 50 of The Choral Director’s Toolbox, we pause at year’s end to reflect on the ideas that resonated most deeply with our listeners in 2025. This retrospective episode revisits three of Dr. William Baker‘s most beloved topic presentations: Damns of Distinction, The Pearly Gates Tavern, and Professionalism. Together, these reflections offer […]
Happy World Choral Day!
Through the past thousands of years, choir singing has become more and more widespread, more and more part of our everyday lives. We can only contemplate how it started – maybe with religious rituals? Or work songs? But nowadays, choir singing – and music making in general – compliments our lives in many ways. We […]

