I have picked up recruiting pointers along the way. (An athletics director at Oxymoron was particularly helpful in suggesting ways to make students feel welcome, even if one is on a limited recruiting budget.) But mostly I think back to how I was treated when I looked into colleges, both good and bad, and what I found appealing. Students want to feel valued and important. They want us to remember their names. (I keep files for this reason because I suck at remembering names.) They want, especially if they aren’t the “top tier” students, reassurance that a professor will help them succeed. They want to feel like a person, not a number.
There’s no “secret” to recruiting. It’s about finding what matters to each student and treating them as individuals of value.
Are you adept at recruiting students to your program? A favorite music blog of mine deals with the essence of good recruiting: