J. W. Pepper announced today the launch of Editors’ Choice Online. This free web viewer enables music directors to preview sheet music, listen to recordings, read product information, make notes, and purchase their selections. Available on http://ec.jwpepper.com, this new feature gives music directors greater access to Editors’ Choice music and provides the convenience of browsing from a computer or web-enabled phone.
Editors’ Choice Online is being launched in time for the back to school rush, as Pepper aims to help music teachers prepare for the school year ahead. Customers are able to page freely back and forth and listen to the recordings. The magnify feature allows music to be viewed closely on all sizes of screens. The ‘Share This’ option makes it easy to recommend music or get a second opinion from friends and colleagues on social networking sites. These services are free to everyone with an active Pepper account and will preview as much music as publishers permit.
By utilizing new technology, Pepper hopes to build on its 134-year tradition of empowering music directors to spend their budget dollars wisely. Each year the Editors’ Choice selections are hand-picked by Pepper’s editorial team from thousands of newly published band, orchestra, jazz and choral works. By providing a greater ease of access to this series Pepper hopes to help music directors begin the new semester on the right note.
Each year Pepper sells printed preview choral books as well as CDs for band, choir and orchestra. According to Kathy Fernandes, Pepper’s Vice President of Marketing, “We believe Editors’ Choice Online is a key service built so directors can preview music for free, wherever they are.” Further, “We know music directors are really busy people. We sort through a ton of music to help them locate good new material quickly. They can certainly order any music they want from us, but directing them to our Editors’ Choice recommendations gives them a head start in finding great new music.”