2012 World Choir Games: Statement from INTERKULTUR president regarding P&G sponsorship

POHLHEIM, GERMANY – Günter Titsch, president of INTERKULTUR and the World Choir Games, issued the following statement regarding the announcement that the Procter & Gamble Company has agreed to become the first Official Presenting Sponsor for the 2012 World Choir Games, to be held in Cincinnati USA from July 4-14, 2012.

“We are delighted to have Procter & Gamble as the first Presenting Sponsor of the World Choir Games in 2012. This is the first time in the history of international choral music that a global player has provided this kind of support for a world choral event. The enthusiastic commitment of P&G speaks highly of the company’s interest in premiere events that promote diversity and cultural awareness. P&G is already the main sponsor of the Olympic Games and is committed to the Olympic ideal, which is also the basis of the World Choir Games. For more than 20 years, INTERKULTUR has been working to strengthen the role of choral music and choirs on an international stage. With P&G, we have found an important and global partner that will help promote the popularity of choral singing and the notion that singing together brings nations together. We thank P&G for sharing this vision with us and for their tremendous support.”