A continuing challenge facing nearly all choral directors is keeping an established choral program fresh, exciting, and appealing. Unfortunately, many directors are committed to thesame recruiting procedures, the same number and types of choirs, and the same rehearsal schedule for years, and they fail to notice when subtle and not-so- subtle atrophy affects the choirs and participants. Signs of atrophy include zero population growth in membership,the same audience members from year to year (with the exception of new students’ parents), a lack of administrators and faculty in audiences, and receiving a declining number of requestsfor concerts from media and civic organizations. Not only must these signs be recognized, but something must be done in order for the affected choral programs not only to survive but to thrive. The subject of this article is the reinvigoration of established choral programs. There are three areas of concern – recruitment of singers; design of choral offerings; and rehearsal schedules. Although the suggestions are primarily a result of my work at the college level, they can easily be modified to fit nearly any situation. Read More . . .
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