“What you are actually doing is advertising.”
Neil Gaiman, famous author, has been honored with many awards internationally, including the Newbery and Carnegie Medals. His books and stories have also been honoured with 4 Hugos, 2 Nebulas, 1 World Fantasy Award, 4 Bram Stoker Awards, 6 Locus Awards, 2 British SF Awards, 1 British Fantasy Award, 3 Geffens, 1 International Horror Guild Award and 2 Mythopoeic Awards.
In this interview, Neil gives a surprising perspective on copyright from the point of view of the creator:
donald patriquin says
This being said, ‘copyright’ is not quite as simplistic as Mr. Gaiman may imply in the space of three or four minutes. When his books are illegally translated in Russia it is true that this amounts to advertising- but only in Russia. If, for example, Reader’s Digest were to create a condensed version of his book in America without proper permission I wonder if he’d tell his lawyer to look the other way. When an artist has created a critical mass she or he can be much more lenient when it comes to ‘advertising’ done in this manner- i.e. illegally. I doubt there would or even should be a line drawn between ‘serious’ music and not-serious (?) music; artists in both categories would love to go viral!
Certainly up and coming composers – in any camp – can take a leaf from Neil Gaiman’s book and give away free copies all over the web, and so on. But for someone else to do it? OK only if you can turn a blind eye to morality. The time may well come when people intent on exploiting others in such a way will have the politesse to actually ask for permission. Depending upon circumstances and an understanding as to how ‘advertising’ works, the answer may well be ‘sure, go ahead’ and everyone involved will benefit. But if the response is negative surely that must be respected.
John Howell says