The Great Choral Study

John Neal of Primarily A Cappella pointed me to this article from the BBC about "The Great Choral Study."  Here is a little from the BBC article:

Researchers from the Great Choral Study will aim to "investigate the current and future trends, opportunities and challenges facing British choirs". "Major questions are being asked throughout the choral community on the future of choral singing – is the television-driven popularity of choral singing the first signs of a rebirth of our choral tradition or simply a blip in the ongoing decline of a great tradition?" Leading Welsh choral conductor, John Hywel Williams MBE, a recognised authority in choral singing, is an expert advisor for the British Research Team and whose long and established choral career makes him no stranger to the evolving trends in choral singing.  

The goal of the study is to provide the choral singing community and associated music, arts and choral bodies with the required insight into ongoing trends, opportunities and challenges facing choral singing so we, as a broad community of stakeholders, can proactively provide the choral singing community with the required support and direction moving forward to ensure the continued and growing success of the great British choral tradition.