Increase your audience

From the Front of the Choir gives us twenty ways to build your audience.

• use a smaller venue – of course you won’t fit a bigger audience in, but the audience you do get will seem bigger and give the choir confidence, you might sell out (leave them wanting more!), and you will create a buzz.
• tailor songs to suit the circumstances – make sure you choose the most appropriate songs from your repertoire for the venue or festival or event.
• do a joint concert – with a local school or other (different kind of) choir. They will bring their own audience and both choirs will benefit.
• set up time-limited project – and involve other singers who aren’t in your choir. Time-limiting the project gives it focus and requires less commitment from the participants. You never know, they might end up joining the choir afterwards!
• be a support act/ guest slot – offer your services to other choirs, orchestras, bands, singers, etc. Make sure you complement what they have to offer. 
• special deals on tickets – half price special, discount for certain groups, competition prize, etc.
• create a ‘friends’ scheme for the choir – charge a nominal fee to cover costs of a regular newsletter and other ‘goodies’ like advanced notice of concerts, priority booking, cheaper tickets, etc.