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You are here: Home / Others / New ACDA Logo

New ACDA Logo

May 5, 2010 by philip copeland Leave a Comment


ACDA has a new logo – see it here:
 
(i love it – clean – modern – and it tells who we are without the cryptic initials – more descriptors below)
 
LOGO.jpg
Here is a way of understanding some of the branding changes:
 
  • “American Choral Directors” is primary, with “Association” being the secondary statement, under the hand and baton.
  • The color combination connects with ACDA’s historic past and equity–the blue has been around for a long time, and the gold reflects our first 50 years.
  • a new, clean font – more traditional – adds a timeless feature to the new look.
  • This logo showcases what we do and how we do it through the icon of the hand and the baton. We are directors–not institutions, or guilds, or individual choirs, or colleges, or churches.

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Comments

  1. Nicholas Gorne says

    May 7, 2010 at 12:41 am

     I like it.  However, choral directors use batons less than one percent of the time, unless they’re working with instrumentalists.  I’d prefer just the hand, or add a left hand the is open facing up with the right hand providing a cutoff.
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  2. Kathryn Bowers says

    May 6, 2010 at 3:29 pm

    This is a big improvement. The old font, with the rounded As,  was so incredibly dated looking. Hooray for positive changes!
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  3. philip copeland says

    May 6, 2010 at 2:50 pm

    224960.pngI’ve heard that comment before – but I believe that other ACDA hand image was a take off Robert Shaw’s hand.
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  4. Brian Burns says

    May 6, 2010 at 1:13 pm

    I’m thankful to see that the hand has a better baton grip in this version!
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