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You are here: Home / Announcements / Wells Fargo becomes sponsor for Sacramento Choral Society

Wells Fargo becomes sponsor for Sacramento Choral Society

June 18, 2012 by Richard Allen Roe Leave a Comment

By Idell O’Leary
 
SACRAMENTO —  Saturday night at the Sacramento Choral Society’s fundraising party “Raising a Voice for the Arts,” James McCormick, SCSO president, announced that Wells Fargo Bank would underwrite the cost of two concerts. One is the annual Home for the Holidays, which is now renamed The Wells Fargo Home for the Holidays. The second Wells Fargo sponsored concert will be given on Armed Forces Day on May 18, 2013, named “Lest We Forget,” and is to be dedicated to the armed forces.

Hundreds of choral supporters who had gathered at the Temporary Contemporary Art Gallery for the party enthusiastically welcomed the stunning development. While never operating in the red or even coming close to the financial woes that have harried other musical endeavors in the Sacramento region, the SCSO’s financial solvency has been due to massive unseen efforts by chorus volunteers and to assiduous shepherding by the director and the Board.

Concert expenses are not always covered by ticket sales. Plagued by this problem ever since the patronage system ended, classical performers have had to compete for venues with popular acts, and the competition drives the price up. Classical groups either are figuratively driven off the stage, or they find a creative way to bolster their income. Some have a roster of wealthy donors. While there are supporters of the arts in Sacramento that might fit into this category, there are many competing arts organizations, and all have to struggle with this scarcity of donations.

 

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