Advice Sought for Renaming/Rebranding a Chorus
Date: March 5, 2014
I am into my fifth year as Artistic Director/Conductor for the 24-year old chorus, the Kona Music Society (note the name of the group doesn't reflect that we are a choir).
KMS is an all-volunteer chorus of mixed voices. We are 75 singers strong with a paid accompanist and director (me). We have four major performances a year and several small ones. We perform Messiah annually as well as another major work in the spring - all with orchestra. Our annual budget is around $90,000/year.
As the organization heads into its 25th year anniversary next fall, at my suggestion, I'm asking the board to think about renaming/rebranding the group so that our name reflects what we truly are, a CHORUS. We have calls all the time asking if we are an orchestra, music club, etc. etc.
I would love any input from those of you who have considered this in the past or have gone through a name change/rebranding process. I have read what Chorus America has to say about this and it has been helpful.
Susan McCreary Duprey
Artistic Director, Kona Music Society
Artistic Director/Founder, Windward Choral Society