In the business world, a lot of thought and consideration goes into setting pricing models for companies. In fact, in larger companies, there are even full-time jobs or departments focused solely on devising a pricing strategy!
There’s a lot to consider: What is the value we offer? What is our audience willing to pay? What are our competitors charging? Et cetera, et cetera.
In the nonprofit world, we don’t always have the time or manpower to do careful, thoughtful analysis of every pricing scenario. (A pricing structure for choruses, by the way, usually means two things: member dues/tuition and ticket prices.)
But, what happens when a global pandemic shakes things up for our organizations? Suddenly, we are having to rethink our entire business models. This also means we have to rethink and restructure our pricing model as well.
Now is the perfect opportunity to set aside time with your board to talk about your member pricing model. Read the full article.