- May 11, 2016 at 3:52 pm #515446
Our chorale is considering requiring members to sell (or purchase) a certain number of tickets for each concert. (This would be in addition to members paying annual membership dues.)
I’d like to hear from choral ensembles that have — or had — this policy. What has been your experience?
Many thanks!May 12, 2016 at 10:51 am #515506
Steven K. CrandallParticipant
When I joined the community choir that I sing with 11 years ago, this was a policy, mentioned often but not really enforced. It made me feel awkward because I had recently moved to the area and had few friends who were able to spend the money for a concert ticket, even when they were interested. I bought tickets myself, when I was able, but this wasn’t even all the time.
Several years later, I was invited to be a member of the choir board of directors, and last year became chairman of the marketing committee (which hadn’t functioned for a while). We decided to intensify our efforts to have choir members sell tickets without mentioning any requirement. We have always known that most people who support the choir do so because of a personal connection to a choir member, so we wanted to build on that.
We became very active on facebook and social media, regularly putting out new information about our concerts and encouraging choir members to share it. We had choir members share brief educational ‘lessons’ in rehearsal about the pieces that we were learning, with historical and musicological information, so that choir members had a greater sense of the music. We provided cards and posters for people to take to work or post on community bulletin boards (which we’ve always done, but we emphasized and encouraged a lot more this year). We had people share success stories (friends who bought tickets or who came to concerts and were excited to come back) in our weekly e-mails to the choir.
The result? Attendance at every one of our concerts met or exceeded expectations, and grew with each one. At our last concert, we probably had the best attendance ever for a non-special event concert. Enthusiasm has never been higher. And we never once mentioned any ‘expectation’ of two tickets per person or anything else.December 10, 2016 at 9:35 am #532352
Thank you, Steven. I apologize for not responding to your kind message earlier — I’m just now seeing it. These are excellent suggestions. Thank you so much for offering them!
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