- October 26, 2016 at 9:07 am #523374
How do I attract students to a new program from outside of my independent school? I was tasked with transforming the music program at my independent (private) school in Central Florida into a Conservatory program. It has been three years and I think we have a very solid program with a strong faculty (all hold masters or doctorates in music). Students take 5 academic classes in the morning and then spend 3.5 hours in music classes every afternoon. We are on par facility-wise with any school in our area and we surpass in some areas like our piano lab. Our students are entering respected music colleges when they graduate. All-in-all, we are happy with our progress while always striving to improve our offerings. However! After three years, we only have 19 students though our program goal is 65. We have tried numerous ways of recruiting locally, nationally, and internationally (we have boarding facilities.) We have tried so many things that it would be hard to list them all here but our efforts have included mass mailers, program ads, news paper ads and articles, sponsorships at All State and other music conventions, magazine ads, social media, special events, outreach to local music teachers and music shops, etc. Nothing has worked. The majority of our current students were already attending our school and just transferred to the Conservatory program. I am looking for creative ways to get the word out about our program and recruit new students. Help!
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