Annual fund drives. The never-ending quest for nonprofit community choruses to obtain just enough donations needed every year to survive.
Two years ago, Chorus pro Musica began to analyze our annual fund process: a few appeal letters to singers and donors, a donation page on our website, and a few emails to our subscribers soliciting donations. It seemed to be working, in general, but with very little growth in our annual fund. We had a large project in the pipeline and we knew we’d have to exceed our initial annual fund goal to make it happen.
Fortuitously, on October 31, 2017, we received an email from Facebook with a special announcement: the Bill & Melinda Gates Foundation would be partnering with Facebook on Giving Tuesday (November 28) to match donations made to nonprofits that day through Facebook’s donation tools.
A match, you say?! Count us in! This seemed like the perfect opportunity to revamp our annual fund process, test out a new fundraising channel, expand our reach, and, hopefully, increase our donations. And it worked!
Find out how we raised $16K+ with this fundraiser and learn how you can do the same! Check out this article with details on how we doubled our annual fund.