While many choral organizations are struggling to retain their members in this new virtual choir world, others are using the virtual setting as an opportunity to grow. One such case is that of the New York City Gay Men’s Chorus which created a new “associate member program” in 2020 that was open to any singer in the world.
With their new program, they’ve not only retained their existing 260+ singers, but they’ve welcomed an additional 114 singers into the fold as “associate members” that will participate in their virtual programming. No in-person rehearsals required!
Learn more about how they grew their membership by 45% in 2020!
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