Re-naming and re-branding a community chorus.
Date: June 5, 2012
I am proposing to my choir that we change our name, and long-time members are wondering why I'm considering it. Here's my reasoning:
We are called The "General Motors Employees' Chorus." HOWEVER...
1. We have not been sponsored by GM for over 30 years.
2. Only a couple of our members are current employees of GM, and only a couple more are retirees or have some other connections to the company.
3. We receive no money from GM.
4. We don't perform at GM functions.
5. We are not acknowledged by GM in any way.
We have to constantly tell people over and over again that you don't need to have a GM connection to sing with our choir or donate to it, but the confustion persists, and one potential grant writer has told me, "that name is an albatross."
My long-time singers don't want to change anything because they think we'll lose our audience and die out. But we're going to die out anyway because we have no strategic development plan, no fundraising, and we sing to the same 65-and-older audience that we've been singing to for decades. The most forward-thinking singers of the group don't get elected to the board, and as director, I can only make recommendations to the board as I have no vote.
Who's the crazy one: me, for wanting to change things, or them, for not wanting to change?
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