GUEST BLOG: "We Sang It Up, ACDA!" by Sundra Flansburg
Date: November 19, 2013
WE SANG IT UP, ACDA! by Sundra Flansburg
What a great experience ACDA’s first membership drive has been! Thanks to leaders and members in every state, ACDA increased membership by 10 percent in just two months.
Kudos go to Idaho (30%), Connecticut (23%), North Dakota (22%), South Carolina (18%), New Mexico (16%), and Maine (15%) for achieving at least 15 percent growth in Active membership for their states. Four states – Idaho (110%!), North Dakota (54%), Connecticut (30%) and Pennsylvania (28%) – achieved a very impressive 25+ percent growth in membership overall (including students, associates, and other individual membership categories). Across the country, we added almost 2,000 new members, over 1,000 of which are students.
I have been bowled over by the passion and drive ACDA members have for our professional association, and the role it plays in inspiring excellence in choral music. Even though many of us work on membership development all year-round – and will continue to do so – I found this two-month focus on adding members was helpful and exciting. What are your thoughts? Do you have any suggestions for us for next year?
Remember, the Refer a Friend Program - with thank you gifts to members who refer colleagues and to the new members themselves - runs through December 31. In addition, the Student Membership Initiative (for participating states) runs through the school year, offering a $5 dues option for new student members. For more information, see www.acda.org/singup.
Again, congratulations to each and every person who contributed to ACDA’s resounding success on this membership drive!